It's not bad enough you have to sell tickets...
But Marketing wants to know whether their campaigns are worth the money they are spending on them. They want to track what is driving sales to your website, so they can do more of that. Have some pity on your marketing department. Not only do they have to be creative geniuses, coming up with eye catching campaigns to sell tickets and memberships and to grab those more and more elusive donations, but now they have to be programmers and analytics experts as well, undaunted by the ins and outs of pixels and tags and how to track data as it flows across the wild west of the internet. Lions and Tigers and Bears! Oh My!
Choice Ticketing has supported an integration with Google Tag Manager for years now. But it's only recently we came to understand why many clients were not taking advantage of it.
First of all, you need a Google Tag Manager account. That's not that difficult. Understanding how to use it, once you have it - well, that's a bit more complicated. There are companies that specialize in this. That's all they do. Your own personal mileage may vary.
Second, you need to connect your GTM account to your Choice account. That's not hard, either. If you don't know how, just call our live Support line, and someone will pick up the phone (yes, we still do that!) and help you.
Third - well now it gets complicated. Figuring out how to manipulate tags that track data across systems takes some know how. But don't lose heart!
If you find that you are getting stuck right there - with tracing the data you want to know about across systems, for example, from your Facebook ad all the way through the Choice Cart - don't feel alone. It can be done! And if you can't figure out how, we will offer you some time with our own data analytics consultants, ON US. If you are a current Choice client, and you are trying and failing to get your analytics off the ground, call our Support Line and ask to speak with me. I'll set up a meeting with the experts, on my own dime, for some consulting time to help you out. So quit being afraid of the lions, tigers, bears and possibly the velociraptors of GTM and Google Analytics. Clever you! Together, we've got this.
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Mary Ann O'Rourke - VP of Operations, Choice Ticketing - 13 year industry veteran with deep roots in Broadway.