About
In October of 2015, ChoiceCRM was acquired by Shubert Ticketing, a division of The Shubert Organization, Broadway’s largest theatre owner and operator, with additional venues in Boston and Philadelphia, and one of the leading forces in American theatre for over 100 years. Drawing upon its vast experience as a Broadway theatre owner and producer, Shubert Ticketing delivers innovative solutions for both private label clients and users of our Telecharge box office, call center, and online services.
The integration of Shubert and Choice technologies accelerates advancements in customer relationship management, increases customized platform options for season subscription operations and offers comprehensive fundraising tools. An added benefit is the capability to leverage geographical location to service niche marketplaces. Both Shubert Ticketing and ChoiceCRM are committed to offering the best ticketing system available with unlimited support, training, and educational resources at your fingertips.
The integration of Shubert and Choice technologies accelerates advancements in customer relationship management, increases customized platform options for season subscription operations and offers comprehensive fundraising tools. An added benefit is the capability to leverage geographical location to service niche marketplaces. Both Shubert Ticketing and ChoiceCRM are committed to offering the best ticketing system available with unlimited support, training, and educational resources at your fingertips.
Chat with our Sales Team
Choice Ticketing has happy customers nationwide.
Call us today to speak with our Sales Team.
303-402-0400
Call us today to speak with our Sales Team.
303-402-0400
Meet our Directors
Brian Roberts
At Choice, Brian Roberts is responsible for corporate strategy and sales growth. Further, he helps Choice expand its corporate exposure within the live entertainment marketplace. His focus is to work with clients that want innovative solutions, independence, and CRM functionality while driving significant revenue growth.
With the ever-changing landscape, the consensus is that the entertainment world needs new innovation and requires a fresh perspective of leading change, evaluating trends and creating unique solutions to meet client needs. Brian will work with our clients to match what Choice offers to the increased needs of the venues.
Brian has 20 years of ticketing and fundraising solution experience. He has successfully led national sales efforts and was responsible for significant revenue growth and strategic partnerships with arts, music, sports and other live event venues during his career. Brian is a graduate of Arizona State University, majoring in Finance.
In his spare time, Brian works with various dog rescues in California, and is the proud parent of several "foster fails".
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Mary Ann O'Rourke
Mary Ann is responsible for making sure that Choice runs smoothly and that the product roadmap is understood and followed. She focuses on working with the development team to evaluate and prioritize any software change requests/new feature requests on a weekly basis.
Mary Ann started in the ticketing world 15 years ago as an employee of Shubert Ticketing, a division of the Shubert Organization where she helped launch the new Telecharge website and was the head designer for the new Box Office ticketing system, STARNet. She relocated from NYC to Colorado to join the Choice team in 2016. A graduate of the University of Colorado, Boulder, she was a producer for the Broadway revival of Godspell, has appeared on stage and on CD with the Irish Rock band Black 47, and now resides in Deer Isle, Maine with her faithful Doodle dogs, Hannah and Cody, and rescue cat, Jean.
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Laura Bassett
Laura Bassett’s ticketing industry experience began in 2004 when she joined The Shubert Organization, Choice’s parent company. Laura’s areas of expertise included dynamic pricing strategies as well as ADA compliance in Broadway Theaters.
Since joining Choice Ticketing in 2016, Laura works directly with the Choice client base to advocate for training, functionality, and overall client satisfaction. Laura believes open and honest communication with clients make the ChoiceCRM solution the best product it can be. Internally, Laura serves as the liaison with the Choice Sales, Support, Training, QA, and Product Development departments to ensure all teams are working in successful partnership with each other.
Laura is also a proud and active member of Shubert’s Diversity, Equity, and Inclusion (DEI) Education Subcommittee and worked to create and execute their first ever internship program for high school and college students.
Laura resides in Raleigh, NC, and in her spare time, she and her partner Mark raise Moose and Lola, the two best dogs in the entire world and travel whenever possible. She always bets on 25 at roulette.
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