Contactless Payments with Choice

As part of their “We are YOUR Choice” initiative, ticketing company implements NFC payment methods, including Apple Pay and Google Pay, to provide customers with touchless ways to pay during COVID-19 and beyond.


GOLDEN, COLORADO, October 7, 2020 -- Choice Entertainment Technologies today announced the launch of a contactless payments initiative for our clients using Bluefin, allowing customers to use their mobile device for a more seamless checkout experience. The implementation includes the acceptance of Apple Pay, Google Pay, Samsung Pay, mobile banking apps and contactless chip cards, enabled by near-field communication (NFC) technology.
"Choice is truly delighted to be able to offer contactless payments, providing the customers of our clients with an additional, touchless way to pay for their event tickets," said Mary Ann O’Rourke, Vice President of Operations at Choice. "The contactless payment solution will help make life easier for many of our customers and provide the freedom of choice among various payment options at our clients’ box office locations. In this time of COVID-19 we want to provide a way for customers to interact safely at the Box Office and feel that our partnership with Bluefin will help provide both customers and box office personnel a new measure of safety."
Choice’s technology team recently enabled touchless transactions at all box office locations that use Bluefin. The NFC technology eliminates physical contact by using a radio frequency field to transmit data between a mobile device or contactless chip card and PIN pad. When customers place their mobile device or contactless chip card near the PIN pad, payment data is transmitted from the device or card to the terminal to process the transaction. There is no need to clean credit cards or the terminal in between transactions.
"At Choice our goal is to continue to invest in the kind of innovative technologies that advance the customer experience. Today, we see this with our payment systems," said Brian Roberts, Choice’s Senior Vice President of Corporate Development and Strategy. "This new move shows our commitment to not only personalizing the ticket buying experience for each customer, but also for reacting quickly to the times we find ourselves in and implementing new strategies to ensure the safety of all involved in the ticket buying experience. We want to make it clear that even when faced with a pandemic of these proportions, we are YOUR Choice for now and the future.”
This “We are YOUR Choice” initiative supports the many software and process changes Choice has implemented since the start of the COVID-19 pandemic to promote social distancing and safeguard associates, customers and communities. Other solutions implemented by Choice include:

• Ticketing services for event streaming, including unique access codes that help gate entry to your event and prevent sharing of admission purchased
• Seating charts that help venues display social distancing guidelines
• Terms and Conditions checkbox that help communicate required safety guidelines to customers
• Simplified, One Step ticket refunds

About Choice Entertainment Technologies
ChoiceCRM provides an all-inclusive ticketing, marketing, and fundraising solution built on the backbone of strong customer relationship management software. Our customer relationship management software allows you to create and define an ongoing relationship with your customers, while keeping all your system information together in one easy to access location.
In October of 2015, ChoiceCRM was acquired by Shubert Ticketing, a division of The Shubert Organization, Broadway’s largest theatre owner and operator, with additional venues in Boston and Philadelphia, and one of the leading forces in American theatre over 100 years. Drawing upon its vast experience as a Broadway theatre owner and producer, Shubert Ticketing delivers innovative solutions for both private label clients and users of our Telecharge box office, call center, and online services.  
The integration of Shubert and Choice technologies accelerates advancements in customer relationship management, increases customized platform options for season subscription operations and offers comprehensive fundraising tools. An added benefit is the capability to leverage geographical location to service niche marketplaces. Both Shubert Ticketing and ChoiceCRM are committed to offering the best ticketing system available with unlimited support, training, and educational resources at your fingertips. For more information, visit https://choiceticketing.com/ or email [email protected].
About Bluefin
Bluefin specializes in payment and data security technologies that protect point-of-sale (POS) and online transactions. Our security suite includes PCI-validated point-to-point encryption (P2PE) for contactless face-to-face, call center, mobile and unattended payments, and our ShieldConex® data security platform for the protection of personally Identifiable Information (PII), Personal Health Information (PHI), and payment data entered online.
Bluefin provides both integrated and stand-alone solutions for retail, higher education, healthcare and more, and our partner network includes 130 processors, gateways and ISV’s serving 32 countries, with over 100 P2PE devices/applications and 14 KIFs. Bluefin holds 25 patents in the U.S., EU and Japan on our P2PE Decryption as a Service (DaaS) and P2PE Manager solutions, with an additional 15 payment and data security patents pending. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with an office in Waterford, Ireland. For more information, visit https://www.bluefin.com/