Since their inception in 1996, they have been dedicated to bringing affordable family entertainment to over one million fans. The team set a new franchise attendance record in 2006 when nearly 194,000 fans showed up for a 38 home game season (with one game played at Boston’s Fenway Park) and consistently played in front of packed houses to the tune of 103% capacity and extended the franchise sellout streak to 270 games. Winners of the 2006 NY-Penn League nomination for Minor League Baseball’s Larry MacPhail Promotional Trophy, the team has played in the 5,000 seat Edward A. LeLacheur Park, which opened in 1998.

Since its inception, The Spinners have taken advantage of technology to run their operation, but one of their many challenges in marketing their operation was developing a broad-based availability of tickets to their fan-base. Though they were selling out games on a consistent basis, staff involvement was enormous to make sure that every seat was filled. With the advent of the Internet, the Team saw an opportunity to take advantage of this powerful communications medium to reach their fan-base on a new level. However, their existing ticketing technology did not provide them the integrated tools to give them access to the power of the real-time internet ticketing distribution. So, during the 2002 season, they went in search of a new, integrated ticketing solution that would assist them in maximizing internal efficiencies and improve their global reach into the market with an integrated, fully functional internet ticketing solution.

The Lowell Spinners implemented the Choice Ticketing solution for its 2003 season and continued its sell-out ways using the Internet as a new and integral component to their sales effort. The Internet accounted for 25% to 30% of their total ticket sales for the season and had a direct impact on their internal operations. Because the Choice.Net internet ticketing module is a real-time, integrated sales solution, the Choice system allowed the Spinners to provide an easy-to-use, real-time view of ticket availability to their fan-base which provided an immediate shift in the way tickets were purchased for the season, particularly when in the past the tickets were only sold at the ballpark and over the phone. Of critical importantance has been Choice’s fast and friendly customer service that has become a solid support unit for the team as they continue to grow with the benefits and use of the Choice Ticketing solution.

Los Angeles Master Chorale

"Choice provides our fans with an easy-to-use internet sales solution and a real-time view of our ticket inventory that has had a major impact on our sales operation."